Head over to The Vinyl District to watch the new music video from SIRES for “My Everything,” a track about destructive obsession—obsession with image, people, and perfection to the point where anything less than perfect violates your looking glass self. “My Everything” is off the forthcoming album Soul For Sale, out October 21st on Station 1 Records:

With a booming drum beat that goes back to early rock, covered by overlaid choruses and harp strings, the new track from the Iowa band SIRES carries legacy in its sound, even as its big production video looks at something more modern—cyber bullying and its effects…the band isn’t long for merely the cornfields of central Iowa.